If you have all of your content marketing strategies on point, picked out the best fitness blog keywords, optimized the pages for those keywords and written some truly outstanding content, you may think that you can rest on your laurels now and watch the ranking swell.
However, the work of an SEO specialist is never truly over. What’s more, some would argue that the work is just getting started. It is time to turn your attention to your website as a whole. How good is it, really? Here are some on-site improvements you can implement to really get your rankings to soar.
Website Optimization Tips
This kind of optimization is in the domain of technical SEO and its main goal is website optimization to the visitors’ expectations is also hugely important if you want to get conversions from those visits. The first and the foremost thing you need to do is increase your site’s loading times.
Why does that matter?
Not only will customers not stay on your website if it loads too long, Google will also penalize it.
Google PageSpeed Insights is a handy tool to help you figure out how fast your website is and how you can improve the speeds. Seeing how it comes straight from the source, Google, you can be fairly confident in the results it gives you.
Don’t Ruin Your Image
Images are probably the biggest element on your page and that might be what’s slowing your website down. Even though you might want to present the state of the art machines you have in your gym, or the chiseled bodies of your personal trainers and staff in high resolution images, you need to think in terms of loading speeds as well. WordPress sites offer some plugins which can do this automatically and save you the time, or you can do it by hand.
Speaking of Plugins… How many plugins does your website have? Do you need them all? Do you use them all? Chances are that you can trim some fat from your website by losing some plugins you don’t need, or replacing several plugins with one which can do multiple tasks.
Mobilize All Your Efforts
With Google’s announced strategy of mobile-first, if you are not optimizing your website to load on mobile devices, you will be left behind, far from your goals. This strategy by Google essentially means that Google will look at the mobile version of your site first to decide where to rank you.
So, your perfectly set up desktop site won’t do you much good if the mobile version of it is useless. If you feel like that’s unfair, think about your daily routine. How often do you use your computer or your laptop to look something up? And then think about your phone. Integration with Google Maps on mobile is also paramount for good conversion.
Once again, Google has a handy tool to help you figure out how well your site does on mobile. In true Google fashion, the naming convention is innovative and imaginative; just kidding, it’s called Mobile-Friendly Test. However, you can get the real feeling of it by actually visiting your site on mobile and seeing all the advantages and drawbacks of your current site.
Get Help from No Sweat Marketing
If you are not skilled in SEO and other forms of online marketing, you’d best leave it to the professionals. No Sweat Marketing is an agency which caters to gyms and other fitness-related businesses. Contact us when you are ready for some visible and lasting results.