That’s It! Your First Step To Getting Your Marketing Physically Fit.
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Gain Leads, Not Fat!
These marketing tips for your gym will help you develop an edge over all your competition in the upcoming 2020 fiscal year. The knowledge that you will be discovering in this Free Ebook was developed with over 10 years of education with some of the biggest corporate gyms to the smaller boutique gyms in the world. We compiled the most crucial points to further enhance your all around marketing plan.
Some of the tips include:
- Best SEO practices specifically for gyms
- What is PPC and is it important to my gym?
- Learn about First Impression Marketing
- How is your Retention Marketing Strategy?
- Social Media Strategy and understanding influencers
- Learning how to track your leads! And much much more
Our Entire Marketing Team At Your Disposal
Case Study
Fit Athletic Club - San Diego Fitness Company
37% increase in membership inquiries
23% increase in personal training
27% increase in cafe purchases
More efficient spendingof marketing dollars
About
Fit Athletic Club has five locations strategically located throughout San Diego County. They are known to be a high end modeled gym that offers fitness classes, tennis courts, pools, towel service, fully loaded locker rooms and state of the art workout equipment all under the umbrella of their membership. They are known for being "Not Just a Gym, But a Lifestyle."
Strategy
The biggest issue with Fit Athletic Club was that they were not tracking their analytics in any shape or form. Therefore, we did not know where were the best areas to invest marketing dollars to see the most optimal amount of online lead generation.
So the very first step was to implement:
- Google Analytics with conversion goals to track
spending
and website form leads
- Setup user conversion tracking to see what the traffic did once it got to the website to be able to distinguish higher points of conversion on website.
- Enable call tracking on their website to track what sources and mediums people were calling from.
After gathering 3 months worth of data, we were able create a strategic educated path on where to invest marketing dollars. These are the areas we discovered through analyzing the data:
- Search engine optimization. Focusing on keywords associated with gyms, health clubs and athletic clubs. Also, focusing on up sells within the gym like personal training and fitness classes.
- Google Adwords. Similar focus to the keywords with search engine optimization but also making sure our competitors do not rank in the ads above our organic results.
- Facebook marketing and lead generation. A pure, trackable focus on membership inquiries using third party forms to capture a specific targeted audience in which is Fit Athletic Club's ideal customer.
- Conversion upgrades of their website. Organizing their functionalities and call to actions on their website. Making their website 100% mobile friendly and speeding their website up for lower bounce rates and more conversions.