The biggest issue with Fit Athletic Club was that they were not tracking their analytics in any shape or form. Therefore, we did not know where were the best areas to invest marketing dollars to see the most optimal amount of online lead generation.

So the very first step was to implement:

- Google Analytics with conversion goals to track spending and website form leads

- Setup user conversion tracking to see what the traffic did once it got to the website to be able to distinguish higher points of conversion on website.

- Enable call tracking on their website to track what sources and mediums people were calling from.

After gathering 3 months worth of data, we were able create a strategic educated path on where to invest marketing dollars. These are the areas we discovered through analyzing the data:

- Search engine optimization. Focusing on keywords associated with gyms, health clubs and athletic clubs. Also, focusing on up sells within the gym like personal training and fitness classes.

- Google Adwords. Similar focus to the keywords with search engine optimization but also making sure our competitors do not rank in the ads above our organic results.

- Facebook marketing and lead generation. A pure, trackable focus on membership inquiries using third party forms to capture a specific targeted audience in which is Fit Athletic Club's ideal customer.

- Conversion upgrades of their website. Organizing their functionalities and call to actions on their website. Making their website 100% mobile friendly and speeding their website up for lower bounce rates and more conversions.

World Gym Palm Desert's biggest challenge is that they are stuck within the marketing capabilities of a franchise, meaning they do not have much control over their website. The also have a challenge with the price driven market because they are not a high end gym, but they are not a low end gym either. So they continually get undercut by competitors that might offer a monthly membership price that is $10 less per month. This strategy for them was a pure numbers and visibility play. We needed to get in front of as many online eyes as possible.

- Create an independent website away from their corporate collective website

- Search engine optimization. Optimize both websites to take up double the real estate on the homepage for greater chance of getting organic website traffic

- Small Google Adwords Campaign. This is to be able to stay ahead of all competitors at the top of the first page of Google with create call to actions. Also, this will help capture memberships inquiries from a strategic landing page.

- Small Bing Ads Campaign. This is to target the older generation that is on Bing and to be visible on Bing's search engine which is about 15% of the search market.

- Facebook marketing and lead generation. A pure, trackable focus on membership inquiries using third party forms to capture a specific targeted audience in which is their ideal customer of all ages.