In today’s competition, it is becoming abundantly clear to every successful business owner that online marketing is a must. SEO and content marketing are dominating the search results on Google and even Bing, and it is no accident.
Careful business strategies employed by SEO professionals are showing results and companies which use their services see significant improvements in website visits and conversions fairly quickly. SEO for gyms is in a lot of ways similar to SEO for any other business, but with a special twist to cater to the expectations of the people who visit gym websites. Here are just a few strategies which seem to work best.
SEO for Gyms Means Writing a Lot of Good Content
The days when marketing was a lot of empty talk and no substance are over. Consumers nowadays are much more aware of the marketing strategies in no small part thanks to the internet. That means that they expect real value when they visit a website.
So what should you do?
Share a bit of your expertise in quality blog posts or service pages. Give your audience a morsel about muscle building and they will stick around, or click on another article. Engagement is a metric which Google values a lot, so the more pages someone visits on your site, the better your ranking.
You may have heard that your target audience is Google and that you should write your content to Google’s tune.
Well – not so much anymore.
Every page on your site needs to contain some decent content. That is to say relevant information about that page in no less than 300 words. When writing this content, keep in mind who your prospective customers are and make sure to write content which will be interesting to them. If visitors to your site find your content worthy of their time, Google will pick it up and rank it better.
Some strategies which used to work and which were used profusely in the past are no longer acceptable, so stay abreast with the latest news in the SEO field. For instance, keyword stuffing is very much penalized by Google nowadays although it used to be a legitimate and a very successful strategy in the past.
Do You Keyword Research Properly
Ranking on the first page of Google, preferably in the top 3 is the goal of any ambitious SEO campaign. However, in order to do so, you need to ensure that you target the proper keywords for your pages.
Easier said than done, you might argue.
As a gym owner, you might decide to pick a keyword such as ‘gym membership’ or just ‘gym’. And even though those keywords accurately portray your line of work, these words are far too broad and will put you in competition with just about every gym in the English speaking world, and that’s a tall order to fill.
Rather than that, you will need to be a bit more specific with your keywords. A good place to start is your location; it will significantly narrow your competition to just those gyms in your area. But, they will be much closer to what a Google user might type when they are looking for a gym in their area.
And that’s not all.
You can go even more specific, by optimizing your pages for long tail keywords such as ‘gym CITY NAME crossfit class’ or something along those lines. The more accurately you predict what people might search, the better your page will rank. However, the more specific you get, the fewer people are likely to type that exact phrase.
In order to combat this negative trend, you need to optimize a lot of pages on your website with a lot of similar long tail keywords. The sheer number of these optimized pages will gradually improve your website’s ranking and you will slowly transition into the first page of Google.
Experts in SEO for Gyms
If you don’t feel confident doing all this work on your own, No Sweat Marketing is an SEO agency which specializes in helping fitness oriented businesses like gyms and fitness centers to reach their SEO goals. Think of us as your personal SEO trainer who will get you where you want to be, no sweat.