Thousands of people search words like “workout”, “gym” and “exercise” on the Internet every day. Sadly, most of them don’t ever click on the second page. So finishing second means that you are stuck in the back seat. Luckily, there’s a whole new level of marketing that’s all the rage these days and it’s called SEO – Search Engine Optimization. It’s exactly SEO for fitness centers that can shape up the online reputation of your fitness center and keep it fit.
At first glance, SEO and the fitness industry have very little in common. However, an SEO expert is just like a fitness trainer. They will build up your website and boost your online endurance. You see? And we are just starting. Let’s take a closer look!
Time: There are no shortcuts but steady results
Just like in health, training and life in general, real results take time. No shortcuts can be worthwhile in the long run. You can’t expect to build perfect biceps and a slack-jawed body in a matter of only a few weeks.
This is where both fitness and SEO experts agree: no wonder pill can turn you into an athlete just like no automated link-building program can get your business on the first page of Google.
Dedication & endurance: It’s all about stamina
Stamina is a real asset to an athlete and it can mean more to a player than the perfect physique. Having enough energy and strength is key to enduring an intense training session. To increase your stamina you have to work hard and follow a long-term plan.
With SEO for fitness centers, it’s the same. It takes a lot of time, consistency, discipline and dedication to build a rock-hard search-engine ranking and grow your fitness website to climb to the top.
Keywords: Don’t forget the core
When you think of core strength, a few words may come to your mind: support, stability and posture. When it comes to your online reputation and rankings, building a strong core means molding your content, generating all the right pages and shaping your fitness website into a discoverable site.
This is where keywords come into play! Start jogging by implementing a portion of appropriate keywords into each page and blog post you create(d). Use them in titles, headlines, meta tags, URLs, and calls to action, keeping your searchers in mind.
Content: Healthy diet to support your workout
Nutritional diet will help you continuously push harder and achieve desired results and your fitness goals. The right foods can assist you in building muscle, increasing endurance and speeding up your recovery.
The saying “You are what you eat” can also be applied to SEO for fitness centers. Feed your website with high-quality, unique and specific content. Update your blog section often and make sure that your website navigation is intuitive and user-friendly.
Outreach: Teamwork
Want to get to the top? Can’t do it alone! Just like group fitness classes can beat hitting the gym alone, link building and outreach can improve your site’s ranking.
Think of links as the bloodline of your website. SEO experts reach out to relevant blogs and websites that promote fitness, nutrition and healthy lifestyle and convince them to link to your page. It’s time to generate quality external links for your website that will boost your visibility on search engines!
An SEO specialist can help you create an online community and followers around your business. Another key step in achieving that is including press releases in your content strategy. These news stories about your business are a powerful SEO tool and amazing, instant energy boosters that will get you valuable links and help your rankings.
SEO for fitness centers: regular check-ups & expert advice
Looking for a transformation? No Sweat Marketing will get your website in tip-top “SEO” shape! We are a team of skilled and experienced specialists providing first-class SEO for fitness centers.
Are you fighting for gold? We will train your website to give it Olympic-level performance. We’ll work hard to get you to #1 in search results. Call us today!