If you run a fitness center, it’s highly likely you know a lot more about workouts, fitness and overall body wellness than online marketing or search engine optimization. Your fitness insight can actually be extremely useful in understanding SEO.
How?
Well, start looking at fitness SEO as SEO fitness of your website. This article will try to adopt the logic of a fitness expert and explain SEO from their point of view. As a fitness pro yourself, you’ll hopefully gain a more relatable insight into SEO and how it can benefit your fitness website and business.
SEO Nutrition: Healthy Content
Maintaining a healthy diet is crucial for body fitness. Similarly, fresh healthy web content is equally important for a website’s SEO fitness. Your website needs to be “fed” healthy content on a regular basis in order to grow (stronger).
But what is healthy content?
In order for content to provide value to your fitness website, it should first provide value to your website visitors. Think about who would visit your website, or the site of any gym or fitness center. These visitors are most certainly not interested in your site’s SEO fitness, but in their own fitness. For example, they want to learn about the classes you offer, so you have to provide enough information about the classes in a user-friendly way.
Furthermore, you site visitors may simply want more information about healthy eating or workout routine they can carry out at home. You can provide all those insights on your blog – address the visitors’ concerns and grow your website strong at the same time.
SEO Workout: Quality Link Building
Muscle toning is key to a good-looking body. Just like a well-defined body requires a bit of body building and sculpting, your website needs its own “building” workout. Fitness SEO experts do it through backlink acquisition or more popularly – link building.
Link building is essentially building your website’s backlink profile. A backlink is an incoming link to your website that comes from another website. Each backlink you receive is a seen by Google as a “vote” for your website’s relevance and reliability. The more backlinks you get, the more popular you are perceived to be by Google (and Google LOVES sites with lots of “votes”). And the more Google loves you, the higher you rank in the SERPs. And the higher you rank in searches, the higher the chance that someone looking for a local fitness center, gym, a specific class, etc. will land on your website.
SEO Personal Training: SEO Expert Guidance
Laid out like this, SEO fitness may seem pretty simple and straightforward. But similarly to body fitness, SEO fitness is a complex area with lots of different elements. If you want to get long-lasting results, you need to invest time and energy into it. Getting results quickly may be satisfying, but it doesn’t guarantee a long-lasting effect.
This is where a personal trainer steps in, to guide the gym-goer on their fitness journey. They do this by making a personalized fitness plan. In the same way, an SEO expert tailors an SEO and overall online marketing strategy to your fitness website. They guide your website towards long-lasting SEO fitness.
No Sweat Marketing for SEO Fitness
No Sweat Marketing is an SEO agency specializing in digital marketing and SEO for fitness businesses, including gyms, fitness and health centers, chiropractor practices, etc. Check out and compare our Toned, Defined and Ripped Packages. Let’s start the conversation about your site’s SEO fitness and how we can help you get more business!